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Using Videos to Increase Your sales

If you don't know by now YouTube is an AWESOME resource that can be used to increase traffic to your website. It can be used to drive tons of targeted and free traffic to if used properly. If you are not using YouTube as a source to increase traffic then you are definitely missing out on another way to generate leads and increase your presence on the web. Learning how to upload, market, and provide video content will quickly give you another vehicle to market yourself properly, giving you a strong foundation.
If you want your business to be up and running for the long run here are some strategies that can be used to increase traffic to your site using videos:
Ways to Increase Traffic
1) Make Consistent Video Content
Making consistent video content will increase your subscriber list on YouTube. People will literally be waiting to see your videos and learn from you. Make sure your videos are filled with genuine and quality content. Your objective is to create raving fans and fans want content. You won't have to do much promoting from there and you also have an opportunity for your videos to go viral once uploaded. People will share or suggest that their friends check out your videos if they are interesting. If you have an online business you should be using videos to promote your content and YouTube should be one of your marketing venues.
Next...
2) Upload to Facebook
You can combine your efforts of video marketing by uploading your YouTube videos to your Facebook page. This gives another opportunity for your videos to be seen and shared by people. Both of these strategies are free and can be highly effective and lucrative over a long period of time. Once again consistency is important. People love to see content and they love to see something from you daily or at least frequently. Your friends and family can help promote your content and if you have a little money to spend you can learn how to market your content with Facebook ads. If you're not using Facebook to promote your business then you are missing out.
Lastly...
3) Share with your List
If you have an email list, which you should, you can share your videos with your list. Your list will enjoy this because they get a chance to see you in the flesh. And if you are keeping your videos within the 2-5 min range people are more likely to watch the entire video. It doesn't take up much of their time and they can check it out on the go. This method is very effective with improving your relationship with your list and increasing sales. You can also redirect them to your website, which can also increase traffic and build your brand.
These strategies are a great way to increase traffic to your website/blog. Your goal should be to upload one video a day with content pertaining to your niche. Most people are afraid of doing videos because they are afraid of making a mistake, but if you remain consistent you will get better. Your objective is to get traffic flowing through all resources. By combining your efforts you can get a steady flow and increase traffic across the board.
Best Wishes!

For more tips and posts go to http://www.bjhenderson.net.

Article Source: http://EzineArticles.com/expert/BJ_Henderson/2081921

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Attracting More Customers Through Youtube Video Channel

You have a business- you have a website- you need more customers.
But how do you find more customers? The answer lies in what you probably do several times a day: watch a video online. More and more people do research online everyday. 88 billion searches per month on Google with an average of 5 hours of video viewing daily! People are looking all the time with questions - where to go, what to buy, how to make or do, why it is and who can help.
But, the real question is- with all the information on the web- how do customers find you? How does your website stand out and be different?
The solution that many business are turning to is video marketing online.
Videos can work simply and quickly on the internet to add power to your website. You can choose from many different levels of participation. Take a look at these choices and thoughtfully consider your situation. How involved do you want to be? What are you already doing? How is your current online program working for you?
1. You can produce your own videos with your own webcam and post them through YouTube, Vimeo, Vidmeup, or another video sharing site.
The Upside:
You have complete control over content, style, production and distribution.
You can start up video production cheaply.
You can post videos quickly- maybe. This is based on your skill and expertise in making videos, video sharing, website development and social media marketing.
The Considerations:
You may have to seek out and develop a support base to help you through technical or creative problems. There will be issues that will require expert answers. It takes time and effort to find reliable sources for information.
You may have limitations with equipment, training and expertise. Your results will be varied, depending on your camera and your skills; you may not always get the professional result you're looking for. If you don't have training in photography or videography, you risk making technical mistakes that result in poorly made videos. No one wants their message to get lost in the medium.
You may have to invest a lot of time learning new web skills. This learning curve will take your attention away from your business. And if you decide to enroll in a school or training curriculum, you have also added to your cost. A lack of skill will affect your start-up time and start-up cost, and ultimately, the full power of your videos connecting you to the search engines and your customers.
2. You can hire individual professionals to do the work for you.
The Upside:
You will have a production company to record and edit your videos with a studio, engineers and a director. You will have professional content and style. They do the work, they handle the technical issues.
You will have a video platform or hosting service that will provide all the SEO (search engine optimization) to maximize how your videos are seen and connected to other sites.
You will have strategists and consultants that will guide and develop your marketing with social media, tracking, analytics, press releases and additional promotions.
The Considerations:
Professionals are very expensive. The quality of the results is usually very high, but so are the costs. Examine your ROI- return on investment. Even though it's a great way to delegate the work-flow and free you to focus on your business, the cost has to be considered.
Finding the right companies to represent you. This will take time to research and interview the multitude of professionals relating to all of these fields. You will have to choose a group of experts that will fit with your vision, your marketing plan and each other. Developing a team that works well together, while efficiently moving a project forward takes time and lots of effort.
3. Use a 'black box' approach with some options.
The Upside:
You can choose a video marketing company that offers multiple services and can create a customized package for your online marketing needs. You can also factor in your individual level of involvement and cost.
The Considerations:
A recording package, a video platform service, online distribution, video sharing, video hosting, video curation, video publishing, social media, SEO and website development.
A recording package that will offer you control over content and cost: Set your own schedule, use your office or setting, comfortably develop your video messages, have easy access to the recording process and work within your budget.
A video platform service that offers editing, encoding, directorial, technical and webmaster support. You supply the footage, they supply the finished professional video. You can choose a combination of several methods to distribute your videos online.
A video library on your website. You can share your videos and post other videos to increase views to your site. You may need to use a web guru and a video hosting service, if you lack the skill to do this. This is an excellent option, mostly because your videos are on your site. You don't have to share the page with random unrelated videos, or worse, your competition.
A video sharing site. Take a critical look at different public video sharing sites- YouTube, Vimeo, Vidmeup, etc. Do they offer you an exclusive channel for your videos? Do you want your video to show up on a pages with a random collection of poorly produced, non-related videos? Or worse, do you want to share a page with your competitor? In my opinion, I do like Vimeo's and Videmeup's approach to providing a single page for your videos to display on- a channel of your own. The viewer stays on your page and browses only your videos.
Monetizing your videos or offering a subscription. Some video sharing sites give you this option. This is a great way to create revenue and gain a following. A How-To series or Certification Process can be highly marketable this way.
Search Engine Optimization. Do they provide SEO for your videos? Research this- there are different levels of SEO. For instance, you can choose a free, public video sharing site that will provide some keywords and metadata, however, an SEO specialist can provide the optimum metadata, links and authority for your videos.
Social media.Facebook, Twitter, Linked-In, StumbleUpon, Blogger, Reddit, Quora, Foursquare, etc. These are all free to join and only require regular interaction to work well. You can do this yourself: connect to all of these sites and see amazing results in your website traffic as your video is posted and shared. You can also hire a social media consultant to update and monitor your social media sites for you. Don't underestimate the importance of social media marketing. It didn't even exist 6 years ago, but now it's a quickly evolving specialty, gaining more recognition and power online every day.
Keep looking. New sites are popping up all the time and offering better services, so it's a good idea to frequently search for new video sharing sites.
A video hosting service and SEO company. They will embed your videos with important metadata, keywords and backlinks (all of that information is built into the video behind the scenes) to easily share your videos and improve the way your videos display in online searches. Many times, this can be provided through your web guru.
Video Marketing Online gives your website a way to stand out from your competitors and to be different. You can combine high-quality production, the newest internet technology and search engine techniques with your personality and your budget. A good-looking, great-sounding, affordable video is the next best thing to having a one-on-one meeting with a new customer and you can personally engage hundreds or thousands of potential new customers with every video- saving you time and money. You can make that personal connection with your customers on a 24/7/365 basis, while adding power and visibility to your business website. Online video is the new marketing tool of the 21st century- the possibilities and the benefits are only limited by you.

Connie Christians, Guru for Video Marketing Online,
[http://www.VidMeTV.com] - Video Production That Gets Seen

Article Source: http://EzineArticles.com/expert/Connie_Christians/1185837

Article Source: http://EzineArticles.com/6563779